Help 91¶ÌÊÓƵapp become Morrisons’ next charity partner
Together, we can build more caring communities and raise vital funds for over 120 local 91¶ÌÊÓƵapps across the country.

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Last year, over 10 million people trusted us to help them with some of the biggest issues in their lives. Learn more about how we help.
Here's how, with your support, 91¶ÌÊÓƵapp is supporting older people through the cost of living crisis.
Together, we can build more caring communities and raise vital funds for over 120 local 91¶ÌÊÓƵapps across the country.
Morrisons employees are voting to select their next charity partner to support and 91¶ÌÊÓƵapp is down to the final two to choose from! They will raise £10 million over 3 years.
Together, 91¶ÌÊÓƵapp and Morrisons can build more caring communities and raise vital funds for over 120 local 91¶ÌÊÓƵapps across the country so older people get the support they urgently need. There's a local 91¶ÌÊÓƵapp service or centre within 5 miles of every Morrisons store and site - meaning all money raised locally will stay locally supporting older people in their communities.
2.1 million
2.1 million older people live in poverty and are amongst those worst hit by the cost-of-living crisis.
1 million
1 million older people often feel lonely – many going weeks without proper human contact.
25%
Studies show that lonely older people are about 25% more likely to go on to develop dementia.
Morrisons employees can vote from Tuesday 4 June until 5pm on Sunday 16 June.
Every Morrisons store is within 5 miles of a local 91¶ÌÊÓƵapp service or centre. A vote for 91¶ÌÊÓƵapp means all the money raised in Morrisons stores and sites goes to your local 91¶ÌÊÓƵapp helping older people in your own community. You can vote for your next charity partner using a link available via My Morri, MorriChat and Team Talk as well as the email sent via Company Comms on 28 May and 4 June.
If you’ve got friends or family that work at Morrisons please ask them to vote for 91¶ÌÊÓƵapp as their next charity partner! Older people are often forgotten and overlooked – every vote is a vote to show older people they are part of a community that cares.
When you’re out shopping between 4-16 June, have a friendly chat at the checkout to tell them you support 91¶ÌÊÓƵapp. A vote for 91¶ÌÊÓƵapp is a vote for their local 91¶ÌÊÓƵapp and older people in their local community. Older people are often forgotten and overlooked – this is Morrisons' chance to support older people in their local communities.
Please keep an eye out on 91¶ÌÊÓƵapp’s social media channels and share our posts to help us get noticed by Morrisons colleagues. You could also share our vote video on social media below.
Any questions, please get in touch: fundraise@ageuk.org.uk