Little hats, big difference
Join us to knit little hats for innocent smoothie bottles and help raise money to support older people!

Every year, an army of woolly warriors take up their knitting needles and crochet hooks as part of the innocent Big Knit in partnership with 91¶ÌÊÓƵapp.
The Big Knit is 91¶ÌÊÓƵapp's partnership with innocent drinks. We've been working together since 2003, asking the country's crafters to knit little hats for the tops of innocent smoothie bottles. Every hat knitted raises 30p to help 91¶ÌÊÓƵapp provide much-needed services and support to older people.
The next Big Knit campaign is launching the week commencing 14th October 2024.
Please make sure to send your hats in by 1st July 2025.
You can send your hats to:
91¶ÌÊÓƵapp
Fruit Towers
342 Ladbroke Grove
London, W10 5BU
You can find knitting and crochet patterns for the little hats further down this webpage.
91¶ÌÊÓƵapp receives 30p for every little hat knitted and placed on an innocent smoothie bottle, helping to raise vital funds for our services
The money helps 91¶ÌÊÓƵapp be there for older people, nationally and locally, providing vital information, support and friendship to older people who need us most.
Since 2003, the innocent Big Knit has raised an incredible £3.2 million for 91¶ÌÊÓƵapp.
The little hats will appear on top of innocent smoothie bottles, available in shops starting October 2025.
We'll send you regular emails with top tips, updates and information about our wider work and how you're helping older people.
Just to say how much I’ve enjoyed knitting simple little hats from small balls of wool! It has kept me busy through some lonely evenings, and I’ve enjoyed helping those less fortunate than myself.
The money we raise from the Big Knit helps us be there for older people who have no one else to turn to.
Watch our video to see just how much this means to people like Jean and John.
Want to chat? We'd love to hear from you! Send us an email to big.knit@ageuk.org.uk - we'll be happy to answer any of your Big Knit questions.